Mumbai: Kabuni, an emerging AI-powered sports technology platform, has announced the appointment of former Australian all-rounder Shane Watson as its Super Coach, in a move aimed at redefining cricket training through a blend of advanced technology and elite-level expertise.
The collaboration marks a key milestone in Kabuni’s mission to democratise access to world-class coaching by combining Watson’s vast international experience with its data-driven training ecosystem. The platform is designed to modernise traditional cricket practice by capturing real-time player movement and ball tracking, converting complex data into simple, actionable feedback for users across skill levels.
At the core of Kabuni’s approach is its “1% improvement” philosophy, which focuses on incremental, continuous enhancements rather than overwhelming players with excessive analytics. By integrating voice, video, and visual cues, the platform ensures that feedback remains intuitive and easily applicable—particularly for young and developing cricketers.
Speaking on his association, Shane Watson highlighted the platform’s simplicity and effectiveness. He noted that cricket is a game of fine margins, where small adjustments can yield significant results, and praised Kabuni for making those improvements accessible to players at every stage of their journey.
Founder and CEO Nimesh Patel described Watson’s onboarding as a major step toward building a comprehensive and credible training ecosystem. He emphasised that the platform aims to go beyond technical coaching by incorporating the mental aspects of performance—capturing how elite athletes think, prepare, and respond under pressure.
Kabuni’s AI-driven system leverages biomechanics, motion tracking, and performance data to deliver personalised coaching insights. By benchmarking user performance against elite-level standards, it helps players understand not only what to improve, but how to execute those improvements effectively without being overwhelmed by technical complexity.
In a forward-looking development, Kabuni is also working on an AI-powered mental performance coach modeled as a digital twin of Shane Watson. This feature is expected to simulate the cricketer’s mindset and decision-making processes, offering users real-time guidance on focus, resilience, and match situations.
As the company expands its footprint in India and beyond, Watson’s association underscores Kabuni’s ambition to bridge the gap between grassroots and elite cricket, building a globally relevant, technology-led coaching ecosystem.
